Keyword research is an important part of SEO that helps you find the right words people use to search on Google. By using tools like Google Keyword Search or any keyword search tool, you can discover popular and relevant keywords for your business. These tools show how many people search for certain words, how hard it is to rank for them, and which ones can bring the most traffic. With good keyword research, you can create better content, reach the right audience, and improve your website’s visibility on search engines. It’s a smart way to grow your business online.